Renee Parker, Author at Rank My Business

How Performance Marketing & Branding Drives Traffic & Boosts Conversions?

In today’s hyper-competitive digital landscape, businesses are constantly searching for strategies that attract attention and drive measurable results. Two critical components of modern marketing—performance marketing and branding—are often viewed as separate entities with distinct goals. However, when combined effectively, they...

How to Set Winning Goals for Your PPC Campaign?

When running a PPC campaign, the most important thing is understanding the “why.” Why are you running this campaign? What do you want to achieve? This is where setting clear, measurable goals becomes essential. In this blog, we will dive...

Psychological Triggers in PPC Ads: How Behavioral Science Can Boost Conversion Rates

In Melbourne’s bustling business environment, standing out from the competition is essential. Pay-per-click (PPC) advertising has become a powerful tool to drive targeted traffic and boost conversions as more businesses turn to digital marketing to grow their local presence. But...

Renee Parker

Recent Articles By Renee Parker

How Performance Marketing & Branding Drives Traffic & Boosts Conversions?

How to Set Winning Goals for Your PPC Campaign?

Psychological Triggers in PPC Ads: How Behavioral Science Can Boost Conversion Rates

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