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Zuber Sheikh, MD, Rank My Business, India notes that consumer behaviour in the health segment has begun to mirror that of other more ‘commercial’ segments, creating new challenges and opportunities for healthcare service providers today. He gives some insights and strategies on how healthcare providers can upgrade their digital game

The world is in the grips of a never before seen crisis, triggered by the Coronavirus pandemic. We are not only referring to the spread of the disease, frequent lockdowns, and social isolation, but also the many repercussions on life and business during this period. The economic impact of this across the globe has been […]

Much has been written about brand building and how it is an absolute must-do in today’s competitive climate. Business owners across the globe spend huge chunks of marketing monies to build and sustain their companies’ brands.

The real estate industry in India has been witnessing some shifts along with a slowdown since a while now. With changing customer demands and unsold inventory, reduced liquidity and rising Non Performing Assets in construction finance, the industry needs to look at new alternatives in digital marketing to revive buyer interest.

The current state of global events triggered by the Coronavirus pandemic has hit all industries. Real estate is among the many industries that have almost come to a standstill, due to the countrywide lockdown and social distancing measures in place everywhere.

We have all contributed, and been witness to the exponential rise of internet usage in India. The advent of the smart phone and affordable internet access has radically transformed the digital landscape in the country, and has spurred new behaviours in all areas of life.

The global shutdown of most offline retail stores has dealt a massive blow to those businesses which have been solely dependent on brick and mortar sales.

on correct pages, which leads to lower rankings. The main purpose of keywords is to attract people who can become leads, and later, customers.

A lot has changed when it comes to digital consumption in the last two months, and people are now spending more time online than ever.