In the current era, the key to driving the growth of a business is to craft a blend of the perfect digital marketing tools in a precisely designed digital marketing strategy. Using this type of initiative, firms of every size can harness the real power of digital marketing strategy and engage with customers in markets like Melbourne, where the competition is fierce. But the digital marketing realm is vast and, tracking and analysis aside, many businesses out there are crafting their digital marketing strategies the wrong way, even in Melbourne.
So, let’s explore the digital marketing arena in the most detailed way and go through the top 5 digital marketing services in Melbourne that should always be a part of your success mantra.
Importance of digital marketing for businesses in Melbourne
Some important stats that show the significance of digital marketing:
- In 2022, digital ads accounted for almost 67% of the total ad revenue.
- By the end of 2024, this will reach 74%.
- In 2022, businesses worldwide spent almost $522.5 billionon digital ads.
This shows the power, dominance, effectiveness, and use of digital marketing by businesses of every type and size.
When a firm unleashes the real power of digital marketing, it can thrive on the multiple advantages of this new-age marketing arena. With more refined use, implementation, and tracking, businesses can level the playing field and compete with giant brands that otherwise would be out of reach.
By the end of January 2023, there were 5.16 internet users all over the globe. These people are waiting to discover your brand, and the bridge between this gigantic base of customers and your business can be built with the right digital marketing strategy. The more exposure you get on the internet, the more likely you are to entice new customers. Also, since digital marketing offers affordability, measurability, analysis, and interaction, skipping it would be like axing your own feet.
Understanding the target audience
If you are going to choose a digital marketing agency in Melbourne, the first thing they will do is understand your target audience. This allows a company offering digital marketing services in Melbourne to build a base for their digital marketing strategy. And this is what you will have to do before delving into the details of the top 5 digital marketing strategies.
Melbourne is Australia’s second largest city and it has the most diverse and multicultural population in Australia. 58.8% of Melbourne’s population are immigrants and the residents of Melbourne speak 233 languages. This clearly shows that understanding this diverse customer base is of uttermost importance.
Without understanding your audience, you will be just shooting in the dark and expecting wonders and magic wands, especially when you are not even using any type of digital marketing services in Melbourne.
To begin with, you can analyse your current data and analytics, as this gives you a starting point to work from. Later, you can use this analysis to delve deeper into your customer’s brain, perception, and preferences. But you should never ignore what is currently working for your audience in terms of customer service, product, and marketing initiatives. You can always refer to these success mantras while trying to build a new marketing strategy. Also, you must build a buyer persona, as this aids in fathoming the wants and needs of your customer. Apart from this, you can conduct surveys and keep tabs on your competitors, and track comments, engagements, and feedback.
Search Engine Optimisation (SEO)
SEO is the digital marketing practice of optimising your web structure, content, and technical aspects to boost your ranking and visibility on search engines. In layman’s language, SEO is the soul of digital marketing. The main motive of SEO is to improve non-paid, organic traffic to your website and that’s why even a digital marketing company in Melbourne will always prioritise SEO.
From using links wisely and offering the right content to cultivating users’ trust and making the website search engine friendly, there are many things that can be done under the SEO umbrella.
Content marketing involves the creation and publication of valuable, consistent, and relevant content to engage the audience. Instead of bombarding your audience with irrelevant content, a digital marketing company in Melbourne focuses on providing content that is useful, informative, and interesting for the customers.
Every word written and published by your brand in the digital realm plays a crucial role in transforming your digital presence. From on-site blogging and website content to guest blogging and social media posts, there are many forms of content marketing that can be harnessed to fuel your presence.
Social media marketing
Social media marketing can be used by your firm to generate brand awareness, engage with customers, and build a loyal community around your brand. Make sure to build the right mix of social media sites instead of creating a business account on every platform. Also, you can enjoy robust analytics tools on social media platforms that allow you to better understand your customers.
Pay-Per-Click (PPC) advertising
In PPC ads, a business places an ad on advertisement platforms like search engines and pays the host only when someone clicks on the ad. Such a type of advertising model can be used to generate high traffic in a short period of time. It also helps you control the advertising cost and analyse the ad’s performance in real-time.
You can use search engines or websites for PPC ads, and to make this process hassle-free, you can also choose a reliable digital marketing agency in Melbourne. These agencies have the right people, processes, and tools to help you make the most of PPC ads.
Many people think email marketing is dead, and that a digital marketing company in Melbourne never uses it. But you will be astonished to know that email marketing has an exceptional ROI of 4400%. Yes, you read it right. No other digital marketing tool offers such a high ROI.
With the right approach, you can use email marketing to nurture your audience. And when 89% of marketers still use email marketing as their top lead generation tool, you can never ignore it.
Implementing a Comprehensive Digital Marketing Strategy
Whether you are a giant business or a small firm, you have to use the right digital marketing strategies to grow your business. Strategies like SEO, email marketing, and content marketing can give you the upper hand. But with 1,986,154,062 business websites on the internet and Google updating its algorithms 500-600 times a week, it becomes overwhelming for businesses to craft and implement an ideal digital marketing strategy.
Well, there is no need to worry, as Rank My Business, one of the leading digital marketing agencies in Melbourne, can work as an extended part of your company, offer tailor-made digital marketing services, design result-oriented strategies, and surpass your digital marketing expectations without spending a fortune. If you want the best digital marketing professionals in the industry to draft, implement, track, and analyse your digital marketing strategy, get in touch with our team and witness our digital marketing services do wonders for your business.