4 Red Flags to Look For in Your SEO Company
When you’re considering doing SEO for your business and hiring an SEO firm for the job, it’s easier to get swayed by promises. SEO companies in Melbourne, Australia might talk about how good their services are but are they?
As most SEO companies in Melbourne aren’t familiar with the technicalities and inner workings of SEO, there’s always a risk of pretentious companies taking advantage and doing more harm than good. So, how do you know the SEO agency you’re working with is the one you can rely on? Or if they need replacement? Here’s some signs to look for:
No Reporting on a Daily Basis
Whether you’re a small business or a large enterprise, the SEO person or company you’ve hired is entitled to report to you on your SEO performance be it on a weekly or monthly basis.
SEO reports contain vital statistical data like overall rankings, keyword performance, month-to-month improvements, competitor insights and more. If your company starts making excuses or intentionally delays the reports chances are they might not be professional at all and might need a replacement.
No Brief Explanation of Things
On a technical level, SEO can get pretty complex and beyond the scope for a layman to understand. In such cases, if you need to know how a certain campaign is performing then your SEO Company should be able to explain it in clear terms, without sounding over the board.
The respective campaign head should be able to convey terms, technicalities, jargon and the overall process in an easy-to-understand manner. If they cannot do so, then that’s another tell-tale sign of a bad agency to look for.
Promises of Top Rankings Fast
The thing to note here is that SEO is a long-term process that takes time to reap results. In general, the nominal duration taken to reach the top position in search results is 2-6 months and a reputed agency can at the most pull it off in little less than 2 months. With that said, no SEO strategy can bring you to the top search results almost immediately or in a short amount of time.
If the company you’ve partnered with promises such rankings or talks about having any special affiliation with Google in terms of quick rankings, then beware. It’s a clear sign of someone trying to rip you off with false advertising or SEO malpractices.
Super Low-cost Services
Another trap businesses fall into is low-pricing offered by run-of-the-mill SEO agencies. Where a professional SEO company works hard to get you the best rankings and leads others might lure you into buying their services for a much lesser price.
But here’s the thing: the low quote is more likely to also get you low-quality that may include things such as buyed links, over submissions, and stuffed keywords. It’s always recommended to look up for trustworthy SEO companies in Melbourne or your nearby area with good testimonials or reviews. As you can tell, there are plenty of ways you can make out whether an SEO agency is genuine or not. As SEO continues to grow with its algorithm updates and new features, it therefore makes sense to find a genuine SEO partner that truly understands your business and follows the best practices in SEO marketing.
And that’s where our fantastic team at Rank My Business can help. To know how we can help you with your SEO requirement, please connect with us at (+61)385926307 today.
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